I follow Jamms Restaurant from Lass Vegas on Facebook because it’s one of the best American diners I have eaten at. Their food is delicious. Their service is exceptional. But this post is not about their food or their service. No, it’s about how they use social media.
The folks at Jamms use Facebook well. Almost every post includes a photo of food along with a simple message. Even though I can’t get there all that easily, the posts keep me connected with their menu and remind me of the business and how much I enjoyed going there.
I rate a business Facebook page by how long I remain liking it. Often I’ll like a business Facebook page and a week or two later unlike it once I see the posts they publish. I want to keep my social media feed empty of uninteresting content and unwelcome distractions.
I enjoy the Jamms posts as the food photos are often a guilty pleasure.
I like this post from today because it is all about the presentation – for Jamms and for us newsagents. We can make a slow moving product a hero by presenting it better and in the right location. The challenge is understanding the presentation that connects best with our customers.
Product displays in newsagencies tend to be up for a long time in a newsagency. A week at least for magazines and often a month for window and gift displays. Smart and engaged retailers are updating displays daily. Window displays weekly or even more often. In-store displays a couple of times a week and major changed weekly or at longest fortnightly. It is all about the presentation when we want to attract new shoppers to our business, people who might otherwise pas us by.