Further to my post from September 5 about refreshing the dog and cat display at the counter, I can share that the jumbled and more orderly display work almost the same in terms of sales – the orderly display is slightly ahead. The big news is that in two weeks we have sold hundreds of dollars of dogs and cats from the counter. So much so that we’re short of stock until our order comes in so we have dogs and cats in together.
Here’s my message: plush sells at the counter if you display it in a way that is noticeable and that makes sense. We have people purchasing $19.99 items on impulse – with cards, newspapers and or magazines. yes, there have been newspaper customers who have added a $19.99 item to their paper purchase.
Our counter story is not only these dogs and cats – they are of a bigger picture story that is all about overall gross profit and margin dollars per sale.