This photo reflects the value value of detail in visual merchandising. In addition to careful product selection, thoughtful adjacencies and compelling displays, you need to entertain and surprise when shoppers are close to a display. That’s what is happening with this Halloween display.
Yesterday, I was thrilled when a kid was scared when he saw the spider. He thought it was real. That’s just what we wanted.
We get a kick out of seeing people surprised and scared at the display. We love the sales that result.
Our nearby competitors in the Halloween space don’t engage with the season in this theatrical way. More fool them for not having fun with this season.