A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Layering product placement to drive sales

steppedvmWe have a three step approach to pitching our 2015 diary range – in part because we don’t have space for one big display and in part because we know that pitching to shoppers several times in a visit helps drive sales.

If you look carefully at the photo you can see our layering approach in action for 2014 diaries. The diaries are placed in three locations: two floor display units, on a column and on the wall.

If we had the diaries in one location we have one shot for them to discover. Also, that approach requires a larger single location space commitment. Our approach makes better use of smaller space spots. Plus it situates the diaries such that more shoppers will see them.

8 likes
Calendars

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image