The Zoodle store at Manchester Airport looks terrific. It stands out from the crowd. Looking at the model in detail, I am impressed with their leveraging of brands such as Disney, Peppa Pig, Where’s Wally and Thomas the Tank Engine. Look at the bullhead – stunning.
Zoodle encourages kids to read books and play with toys.
Central to the business in this transit locate is a strong value proposition. For example, a 3 for 2 offer on all children’s books.
We have a Zoodle at Melbourne airport but it does not look as good as the manchester store.
I am surprised we are not seeing more of these WH Smith created Zoodle stores.