I’ve heard from several newsagents about the Paper Pocket branded journals received today from Network Services. These are from Universal Magazines. They are part of the calendar offer newsagents were given the opportunity to opt out of. Billing is delayed. While they are 33% margin, that’s short of where they need to be to be interesting to many newsagents. I have suggested to Universal that instead of opt out, they go with opt in. They are reviewing distribution plans for next year.
The products themselves look good. It’s the terms and the push model that frustrate newsagents.
It should have been an OPT IN deal not an opt out.