A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Sunday newsagency marketing tip: immerse yourself in your seasons

spiderPlacing a spider on his polo as shown in the photo immersed Chris at one of my newsagencies into Halloween in a way that is fun for plenty and scary for some.

This is a terrific marketing initiative in that it encourages engagement in-store with a category of products many shoppers may not have come in to purchase. Even if it gets one shopper a day engaged with Halloween products who otherwise may not have it’s a success.

The added benefit is the customers who are taken aback. Their momentary fear is quickly followed y a smile and that, too, is good for business. Were the shop where we don’t take things too seriously.

It’s not new to engage on our uniforms with seasons. I like the subtlety of the spider over the usual dress up.

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