I was pleased but concerned to see News Corp. promoting newsagents with its tweet this Sunday gone promoting the free tote bag in support of Shop Small, the American Express promotion: FREE tote bag with the paper at metro newsagents today. Support the locals.
My first concern related to the Amex connection. Amex is not small business friendly. They have no place promoting small business because they suck crazy fees from us. The Show Small campaign is more about getting small retailers to offer Amex than it is about supporting small business in my view.
My second worry was the supply of the bag itself. Sure enough, the News Corp. supply chain failed us. We did not get the bags – making the News Corp. tweet irrelevant to my newsagency. #fail
I like that News Corp. wants to support retail newsagents. It needs to sort out its communicate channel so bumps like this do not occur in the future.
Better than last year Mark, when they partnered with Officeworks as well….
I’d forgotten that Subaru you’re right!
Not only that when I read the Telegraph a few days ago re Shop Small the Telegraph advertised which small businesses you should be supporting in which area. So some shops get better deal than others? Makes no sense.