Relay stores at airports in Australia are always worth a visit. They are in traffic rich locations and need their displays work at drawing people into the store. This display at their Canberra outlet is on the corner of the lease line.
I stood across from the store for five minutes and saw four people walk across to look at the promoted book. One purchased.
The relay approach is simple to follow: make the product the hero and tell people who the product is the hero.