Day one of the taste cookbook collection promotion from News Corp. is almost over in Victoria. We’re out of today’s free cookbook and have been for a couple of hours. We were given plenty for our stock of papers and the extra papers we collected at lunch time but not enough for the Coles customers coming across asking for the cookbook. We gave a few out to these customers but from lunchtime sent them looking for the distribution newsagent as we needed cookbook stock for our newspaper customers.
This looks like it will be a popular promotion. It’s certainly been promoted heavily by News Corp in the Herald Sun, online and in-store – even in retail only newsagencies which is good.
In Sydney starts on Sunday. I caught a staff from Newslink throwing away two boxes of these cookbooks and I immediately warned him that they are part of the Sunday Telegraph promotion tomorrow. Clearly he had no clue. Thank god I let him know. He took them back to the store after.