Brands matter in retail. There are plenty or articles and papers claiming that shoppers will spend more on a brand they trust. They can also make a purchase decision faster than if presented with the same product un unbranded backaging. This is why I spend time ensuring brands are respected on the shop floor.
The photo on the left is the before shot and the photo on the right is the after shot. All I did was turn the wrap so the brand – Hallmark – is represented in a consistent way. To me, the display on the right better reflects value and the messy display on the left.
Allocating a small amount of whop floor time can make your branded displays look better than other retailers. This can make you and your team more proud of your business. It, hopefully, will drive shoppers to notice the branded products and spend more with you – this is the key goal.
I appreciate this management tip may see somewhat obsessive. I think it’s valuable shop floor work through which we can make a statement about our businesses compared to others who may have the same products.
Mark, I had this same ‘obsession’ when we had the Milk Bar.
My kids still dig at me about the way they had to keep all labels in the drink fridge facing neatly to the front.
Every facing, every shelf, every door in every fridge.
Customers did notice and comment.
Note to all : have a look at some drink fridges you see in your daily travels and give some thought to product respect. 🙂
Same here Lance, I used to drive the bar staff nuts with facing drinks in the huge fridges we had in the pub.
Great advice Allan and Lance. Brands matter!