Further to my report from the weekend that WH Smith is acquiring the Supanews business, I am told that Supanews outlets will be rebranded WH Smith.
Rebranding the Supanews stores as WH Smith would make sense as it would strengthen the presence of the WH Smith brand in Australia. WH Smith branding is important as it would make their push here more meaningful internationally.
The core benefit to WH Smith of the Supanews acquisition on top of their Wild and Kennys acquisitions is more outlets through which to offer their considerable range of home brand products. I’m told Wild franchisees are navigating the pitch of home brand product and WH Smith sourced product at the moment.
From a newsagents perspective, the Supanews acquisition is the most important indication yet of their intentions for Australia.
Any idea how to get in touch with this company. I ordered & paid for goods from their online store before Christmas & still waiting. 1800 number no longer connected & no reply to number of emails to support@supernews.com Thank you.