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Why would newsagents purchase stationery from Bauer Media?

networkstatI am surprised Bauer Media’s Network Services is promoting stationery lines to newsagents. While 50% margin may be hot for products from a magazine distributor, it is not hot given what we achieve through non circulation product suppliers.

I’d be surprised if there is any take up for this offer.

Take the Pumponator. At $24.95 it is over priced and even at that inflated price 47% margin is too low. I sold it for less and made more.

I see no sense in non circulation product suppliers distributing through a magazine distributor.

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Newsagency management

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  1. Joe

    As a small business owner the sense i see in it delivery aside, is the access to their ‘list’ of newsagents and billing capabilities..terms etc must be right i agree. I’ve dealt with newsgroups direct before and i was promised alot for very little after the initial follow up plus the burden of having to do all the accounts and reconciliation myself.

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  2. Mark Fletcher

    Joe there are newsagency marketing groups that centrally bill. More important, they usually help you access products from suppliers for anything from 5% to 25% off wholesale. And more important still they help you into products for which you can become locally famous and through which you can find new traffic.

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