The charity message pitched on the Collins Debden diary stand is connecting with shoppers. I heard a couple mention it Saturday prior to selecting a diary ti purchase. People understand the plight of the Tasmanian devil. I think it helps that it’s an animal charity too given the number of man related charities promoted in newsagencies already. Well done Collins Debden on choosing a charity people recognise and pitching it with excellent cut through on your floor display units.