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Naming products to sell

bangIn a coffee shop in Cairns Monday they offered me two blends from which to choose: Bang and Grind. The name of the coffee shop is Bang and Grind. At several other points in the business they leveraged their business name, leaving you in no doubt about where you were.

I hadn’t read the signs when choosing the coffee – the barista said Grind was mellow and Bang was a eye-popping wake-me-up. Even their behind the counter pitch was on point. Bang was my selection and it was true to the pitch – excellent for the morning.

I love experiencing a retail business where every touch point is true to the brand and the principles of the business. Band and Grind in Cairns is such a business. A visit there is a lesson in business.

It is easier for a business to control more of their pitch when they have more control over the products we sell. It’s rare we are in this situation in our newsagencies. This is why I say it’s important for us to focus on brand name products to sell in our businesses. The more recognised the brand the more we can achieve with it.

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Newsagency management

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