It was a thrill to see earlier this week some of the new Star Wars products to be launched shortly. While the majors have been and will continue to be all over Star Wars, we have an opportunity to play in this space in some gaps left by the majors.
For newsagents to get the most of these major brand opportunities they / we need to engage with suppliers more directly and not so much through agents and wholesalers who bundle toys from various suppliers.
The best way to leverage mega brands like Star Wars is for us to get closer to manufacturers. This is a space for the marketing groups as they can pitch to these large suppliers on behalf on more and in a way that is of interest to the suppliers.