A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Interesting Stop Staples campaign could offer learnings for newsagents doing school booklists

op-staplesSomeone or some group in the US is running a Stop Staples campaign to encourage people to NOT purchase school supplies from Staples. The campaign is connected with the move of US Postal service outlets into some Staples stores:

Staples and the U.S. Postal Service have cut a deal that jeopardizes thousands of living-wage jobs – as well as your mail service. A no-bid deal between Staples and the Postal Service set up postal counters inside 82 of the office-supply stores in four test markets – staffed with untrained, low-wage Staples employees. Staples and the USPS plan to expand the program to Staples’ 1,500 locations nationwide.

Beyond the campaign itself, their approach is instructive on how a campaign could be waged against a gaint of a business.

Given the growing presence of Staples in Australia the Stop Staples campaign is something which could interest Australian newsagents who are involved in school booklist supply.

8 likes
Ethics

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image