I relayed the magazines at one of my newsagencies today – for the first time in six months. The photo shows the new back wall after the relay. This wall targets our male shoppers – it is on the back wall of the shop, to lure them down to the back and past cards and gifts.
If you look at the photo you can see how I have segmented categories and how I have used some titles as a beacon for those segments. While most titles are full face displayed, there is some covering for small volume titles.
I’m using the flat stack area for some impulse lines.
In doing this relay I followed my own How to do a magazine relay advice.
yes, magazines are an important traffic driver. Regular relays and co-location work are vital to being seen as the magazine specialist in the area.
Click on the image for a large version.