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Sunday newsagency marketing tip: setup a photo gallery

In a quiet part of your business setup a photo gallery or wall for displaying photos submitted by customers. Give the area fancy name related to the photos.

For example: [town name] SURPRISE CHRISTMAS PHOTO ART. In this example, create a small flyer now and hand it out to customers asking them to take photos of kids as they open gifts. They then bring in their best photo for displaying in your gallery. Families and friends will want to come in for a look as will others without families.

The opportunities for photo art displays are endless. Your newsagency can become known as the photo art place in town where people come and look and, hopefully, purchase.

Sure the photo idea is not directly connected to what you sell – it’s about generating net new traffic for you that no other shop in ton is generating.

I’d suggest you plan for up to six photo art displays each year. Try have ensure local themes. Here are suggestions for photo art displays you could consider:

  1. Local farm animals you’ll love.
  2. Old buildings in our town.
  3. Hidden gems you didn’t know were here.
  4. My dad the hero.
  5. Here’s why I love my mum
  6. Local Selfies 2015

Talk to your team, Ask for their ideas.

You’d need rules about what photos are acceptable, permission to display and a process for cataloguing what you display. Once you have done your first other displays should be easy to do.

If you go with this idea, promote it on social media, on flyers you have to customers and through your local paper – it’s a story they should love.

I did this in one of my businesses and had people coming into the shop with a photo who had never been in the shop before. Enough of them spent money to make this a valuable marketing campaign.

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