Newsagents have been selling photo frames for decades. Too often we place them on the shelves without care and this can deny us sales.
For inspiration, here is a photo of a frame display in a shop I visited last week. It makes the product the hero, makes them look appealing, pitches them as a gift.
With many photo processing shops now closed, good frames are hard to find. This is a category newsagents can do well in – from everyday frames, to occasion frames to high-end frames as gifts. It’s a category I think we can generate traffic with if done right.
The goal of this post is to say to newsagents selling photo frames – step back, create a completely different display making frames hero products. Reach beyond what you usually do and achieve more than usual.