This counter placement of Frozen product is a small part of our overall Frozen pitch. We chose these products as they are easily purchased on impulse – including the $15.00 vinyl collectible characters. While there is Frozen overload in retail, having different products is important as is ease of purchase – hence the counter offer.
Stocking stuffers are especially popular as impulse purchases at the counter. We think very carefully about what we place here and we change it regularly through the week.