I broke with tradition and did an additional sweep for early magazine returns yesterday, Thursday, because of space pressures as a result of unwarranted additional magazine supply and Christmas space pressures.
Outside of our usual magazine returns and a reasonable first pass at early returns, this photo shows the additional early returns I pulled out of a desire to exert more control over my business yesterday.
The planned MPA magazine publisher distributor code of conduct will not adequately address the oversupply situation nor will it address the uncompetitive nature of how magazines are supplied to newsagents versus our competitors. Until this is fixed, early returns are the only tool newsagents can use.
I’m interested to see Renegade Collective on the top of the pile Mark – presumably it is an oversupply as it has proved a popular title for me over the last year. We have also been able to up sell the Renegade Collective diary and book by the editor Daring & Disruptive…