Here’s how we have our newspapers placed right now. I took the photo yesterday. It’s not a display newspaper publishers will like. However, our sales are up so it’s working.
I wanted to post the photo to also call out re The Saturday Paper. It’s outselling The Weekend Australian and the Weekend AFR for us – hence the placement on the shelf with them. As I noted, it’s working, sales are up.
This aisle end display is in the back third of the shop. It’s seen or passed buy 75% of those who enter the business. So it;’s expensive space for us. I am considering moving it in 2015 because of the paltry margin on newspapers.