We adjusted the magazines on the back wall yesterday with double facings given to four carefully selected titles.
Inside Cricket is featured because of the David Warner cover – why not given the Adelaide test success?!.
Next is Smith Journal as it continues to be a good read for intelligent blokes.
Then we have Triple J because it’s now an annual and makes a good gift.
Finally is Sneaky as we like this title a lot and want more people to notice it.
Placing the four titles into two pockets in a column like this in the middle of our magazine wall makes them stand out as well as the titles around them. We will leave them allocated like this for a week.
Regularly changing your magazine placement and display form what is usual helps people fine titles the might otherwise miss. It’s a way to drive sales growth.