The Priceline billboard in Pitt Street Mall offered a voucher if I pressed the button – so I did. Spend $50 and get $10 off.
It’s a clever use of the billboard but old school compared to interactive billboards in some European and Asian countries where offers are tailored to the person in front of the billboard … or better still – where offers are sent to your phone based on past purchases from other retailers. That’s the future of mobile marketing to shoppers.