We’re all set for a very busy day today and for the next few days with plenty of stock discounted so we can be an active participant in the Boxing Day Sale madness that is part of life in a big shopping centre.
We have all Christmas items at half price as well as a range of gifts we’ve brought in. We are selling what we have left of single Christmas cards at half price and will do so until the New Year.
Calendars remain at full price until Jan. 1.
We have been planning for the Boxing Day Sale for the last couple of months so that nothing is left to the last minute. It’s a terrific opportunity to reset our product mix for 2015.
What I especially like is that around half the shoppers we will see are not people we see regularly so the opportunity to sell is even greater as they are not used to what we have.
Years ago we’d watch as major retailers did the Boxing Day Sale and our offer was soft. Once we jumped all in and really embraced the opportunity we discovered that we could attract plenty of new shoppers to the business and benefit from showing these new shoppers that we are not your average newsagency.
Now, we see the Boxing Day Sale as a key marketing activity for us, one that plays out in value beyond the sale itself.