When buying products to sell in your newsagency, undertake it as a marketing activity. Yes, buying is marketing. Well, it should be!
Bring in products that will be sought after, that appeal to a niche group in the community which these people will love and which they will talk about.
Products that make their way to you through everyday suppliers and those who supply almost any store are not what I am talking about there. No, the products I am suggesting you find are those you have to work to get, those you have to seek out, learn about and fight to get into your business.
These products, hard to find products, niche products are a perfect extension to your marketing plan.
If your newsagency is the only store in the area with the products and if they are genuinely appealing to a niche that spends on its interests you can expect to see traffic increase as word of your range spreads.
Seek out suppliers who tightly control their retail network and who commit to not bringing on a competitor too close to your business. Seek out a supplier who puts you through the wringer when you say you want to carry their products. This is the type of supplier who will support you and generate traffic for you.
Let your buying actions and the products on your shelves play a key role in your marketing plan, use them to show your point of difference and through this attract new traffic for your business.