When I saw the Shopkins product at the counter of the newsagency I groaned thinking it was sent to us by a magazine distributor (sorry magazine distributors). It looks like the kind of useless non print product they would send. It turns out our manager ordered it from GNS after spotting it in the GNS catalogue. His selection of the product was right, we sold more than 50% in three days. GNS has a hit on their hands – if newsagents embrace it.
I did some checking online and Shopkins has a massive following. Episode one of the cartoon has had close to 2 million views on YouTube.
In my research online, to discover how ignorant I was, I found a Herald Sun story about an Aussie kid wanting Shopkins for Christmas.
Yes, I am not my customer.