If you are running Back to School in your newsagency, consider a locally targeted Facebook campaign. You can select the suburbs to target, gender and age. Targeted campaigns like this are not expensive. You can set your total spend goal. Facebook provides terrific analytics on engagement. I have used local Facebook ads with terrific success.
How do you do this? I advertise on two local groups but you are saying you can target suburbs?
I don’t have to pay for adds ? I don’t understand how you are do this if you have to pay money?
Carol, see this:
https://www.facebook.com/business/products/ads
And this:
https://www.facebook.com/business/news/facebook-local-awareness
Good I will look at this ASAP. I often wondered how those adds pop up.