More products and services people used to visit newsagencies for or to purchase are now available on mobile phones and other devices, potentially reducing the traffic into our stores. Newsagents need to be aware as core traffic is migrating but at a pace that it is barely noticed.
Using the Tatts app I can now check paper ticket results as well as purchase tickets in future lottery draws. It’s fast and easy. Why stand in a line when I can buy when and where I want? Regular Tatts ticket customers will find buying through the App easier and not forgotten.
While the Tatts website has offered Check my ticket for a while, that the App offers this is relatively new I think and it;s the type of innovation people want from mobile Apps.
The Tatts App is getting better – for the consumer and for Tatts – with time. With the App, tatts is doing what it needs to do for its business.
If you are a newsagent who has ever complained that people come in to check their tickets and buy nothing else, you could soon be complaining that people are not coming into check their tickets at all.
Newsagents can’t stop or stall the growth of the Tatts App. But we can develop a business plan that takes into account the take up of this and other Apps.
Footnote: the expansion of Tatts services online and mobile is further argument that newsagents should not be pressured to make the capital investment they are asked to make in Tatts corporate image.