I’ve been looking at new card giving captions, at Valentine’s Day card captions from a range of companies. In the US they go all out for this season including cards from pets. I’m not sure how it works – maybe someone who knows a pet lover buys the card. The pet could not buy the card! People buy the card for themselves – or would they?
Newsagents have an opportunity to strengthen their position as card retailers by considering a broader range. That can include whole new ranges and captions within ranges. It can ilso include how we engage with the card category in store.
Too often we really on our suppliers to do this work for us. If we want a more unique business we need to be more engaged in the card category.
No, I’m not seriously stocking Valentine’s Day cards from pets. But I am looking for different product through which I can enhance my positioning.
“From the Dog” sells at Christmas so given the pedestal most cat owners put their cat upon why not?
Very sad to hear today that Ray Mundey
from John Sands passed away.
Ray had been battling a disease for quite
some time but his death came quite suddenly.
I have many happy memories of Ray at Newsagency conferences and I can remember arguing points with him and him quietly answering my usual aggressive nature with total calm.
He was a gentle man and a gentleman.
Vale Ray you will be missed by all at JS
and the wider community.