I saw this wall of wrapped packages and immediately started choosing the packaging solutions I liked.
Show don’t tell is true in retail. This wall shows wrap outcomes customers can choose.
It’s inspiring – to staff, customers and suppliers. I love it.
This is my marketing tip today – use the wall behind your counter to inspire your customers, to drive sales. For this to happen, the wall needs to be impactful, something that stops people in their tracks.
This photo shows a wall right at the back of a retail space. It was noticeable from outside peering in. I had to go down and have a look. Yes, the wall is what got me inside and I’m not a wrap shopper. Looking at it close up I wanted to buy a gift so I could have it wrapped in one of these stunning styles.
I think it is the grouping of all the boxes as a full wall display that makes it work well.
The wall is inspiration to newsagents and, indeed, all retailers to show, don’t tell.
Click on the image for a more detailed version.