A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Snacks and magazines

snakmagCheck out how suppliers are working together in the US to offer snacks and magazines together as a deal on a purpose created shop floor stand. While I think this is a terrific initiative for convenience / transit businesses, it’s not something I’d run with as my shoppers are not likely to purchase snack products with a magazine.

I mention it to show newsagents another initiative being used in the US to drive basket size.

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magazines

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