Our Jigsaw promotion is two weeks old and the sales have been excellent. The display facing into the shopping mall is attracting people who would not usually shop with us. A bonus is the learning the jigsaw customers are like collectors, they complete one, they come back for the next challenge. This is why we have an excellent depth to our range and why we stock a brand that is respected among jigsaw fans. Our biggest jigsaw so far is 5,000 pieces. That will grow with our customers.
I shared our plans to run a jigsaw promotion January here on Jan. 4. While it is a newsXpress initiative for newsxpress members, there was enough information shared for others to copy. The strategy demonstrates a commercially valuable point of difference as the sales results show.
The experience two weeks in is that the planning, space and inventory investment in a new season, playing away from where most other retailers including newsagents are playing is delivering excellent rewards for us. We’re tracking sell though and are thrilled with the result.
The photo shows the display at the front of the shop – I took it from the back of the display inside facing outside.
Mark – were you aware that January 29 is National Puzzle Day in the USA? See http://thegriddle.net/puzzleday
and
http://www.holidayinsights.com/moreholidays/January/puzzleday.htm
Perhaps the Newsxpress group could lead the way in getting it established in Australia!