A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Here’s how we use a magazine aisle end

aisleendYears ago this aisle end would have hosted Connections or other magazine promotions. Now, it hosts prorudcts. Magazine sales are up. Not using it for magazine displays is not hurting. Products we place here sell – generating a better return on the space.

To newsagents still doing big aisle end displays promotion magazines I’d ask why? In my own case I’ve stopped the displays and continued to grow overall magazine sales.

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