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How Starbucks makes it personal

personalisingThe photo shows the sign at the counter of a Starbucks I visited on the weekend. It has a photo of the barista, their name and tells me a bit about them, making the experience feel more personal than one might expect from a worldwide chain like Starbucks.

While we could argue that we should be so well known that we don’t need something like this, there are plenty of newsagency shops serving first-time or infrequent shoppers where it could work: shopping malls, holiday destinations, transit location.

FYI, here’s the translation:

Hello I am Jacky!

A cup of warm of Toffee Nut Latte can warm your heart? If yes, please come to find me to share with you!

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Customer Service

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  1. CY Leung

    Mark, what are you doing in China? Do you read Chinese?

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  2. Mark Fletcher

    CY, business. It all started when I went a couple of years ago on a Vic. Government trade mission. I don’t read Chinese unfortunately.

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