A Woolworths I visit regularly has changed magazine segment placement within the department. Weeklies are now in the middle of their magazine wall rather than at the right hand end. this is an interesting move. It’s making me wonder if we try something similar.
Right now we have weeklies at the entrance to our main magazine aisle. It could be worth trying them at the other end of in the middle like at this Woolworths I visited.
The change is also a reminder of the importance of change to the magazine offer. Every time you move a title to a different location you are likely to get it seen by people who do you usually consider the title. Sure there are some complaints, but not enough to stop embracing the sales opportunity of change.
In my advice on How to do a magazine relay in your newsagency I suggest major change at least every six months. I think this is wise advice – to keep the magazine offer fresh and combat store blindness by customers and employees.
I’ll be interested to see if this placement change is in other Woolworths locations.