What are the top ten products or product categories that bring people to your retail newsagency? Are sales for these categories growing, declining or static?
if you can’t answer this question, find out. It should be easy with your newsagency software. In my own Tower Systems Newsagency Software is’s the 10×10 report – a report listing the top 10 items (or categories) and the top 10 items (or categories) selling with the top 10.
Knowing the key traffic drivers and the projection of sales for these can help with business planning. Indeed, it’s essential to business planning. Information in traffic reports will indicate the sales efficiency of these products.
Take newspapers. The daily is usually #1 or #2 at generating traffic, sales are often in decline and sales are often inefficient – with 75% and more purchases the newspaper and nothing else. While this can sound bad, knowing it is good, knowing it allows you to plan for change within your business to make newspapers more efficient, to drive sales and to find other traffic generators.
Data revealing bad news can be good news for your business.
Talk to your software provider about the report you need to see your key traffic drivers. Unlock the data and make moves based on what it reveals. This is an opportunity for growth!