I’ve heard from a newsagent this week about the Lyoness loyalty program. They wanted to know what I thought. I first wrote about the Lyoness in 2013 here. The ACCC has taken action against the operator of the scheme. The Wikipedia page on the Lyoness has more history.
The Sydney Morning Herald published an article about Lyoness earlier this month.
I’m raising it here again today to provide newsagents links to articles which may be of interest. While I have never used it, from what I read, Lyoness not for me. I’ve got other strategies that are working well to drive sales and shopped loyalty.
To Newsagents asking what they should do I say stay away at least until the ACCC action is concluded and a result known. From all I read, it looks to me like a pyramid scheme with your income dependent on those you attract, layering on layers.