A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Crossword placement change drives newsagency sales

magscrossengCrossword magazine sales are up 6% year on year for us and while this is a terrific result compared to the channel average, we continue to embrace opportunities for more growth. Over the weekend, for example, we had four pockets space next to British magazines and so placed four crossword titles there. We did this because of observations of people purchasing British magazines often purchase crossword titles in the same transaction.

Data and observations can help us make better business decisions.

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