A blog on issues affecting Australia's newsagents, media and small business generally. More ...

One Christmas magazine that sells in February

xmasmagThe Christmas special edition of The People’s Friend is one Christmas-themed magazine that sells well into the new year. While the Christmas editions of many other overseas titles struggle, this one performs as well as the main magazine itself – very well.

1 likes
magazines

Join the discussion

  1. June

    Mark, the PF has lots of serials so if you miss an issue you miss the serial.
    I don’t think it is because it is a quality production but rather that it is an economic purchase.

    0 likes

  2. Mark Fletcher

    June they usually only have three serials running each issue. 85% to 90% of the magazine is self contained. The specials, like this one, are always self contained.

    0 likes

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image