A newsagent I know turned to their a representative from their main card supplier recently to serve the need for a 99th birthday card. The advice was offer then a 90th card and a 9th card. The customer loved it and bought the two cards.
I love this lateral and fun approach. I love that the customer embraced it.
Card customers welcome suggestions. I had one grandmother who could not decide between two different cards for her granddaughter. I cheekily said why not buy both – not expecting her to. She did. What a thrill!
I’m a strong advocate of the ‘give more than one birthday card’ phenomenon. Where is it written down that you should only give/send someone one card on their birthday? If you see several that you know they will love, buy them all!
I sell silver and gold number stickers to anyone who wants to buy a number card
that we don’t have and it works a treat.
Most of the cards have silver or gold on them somewhere so it gives them a broader range and I charge 50c per number.