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Letting the plush choose the customer drives sales in the newsagency

lamblineupThe young girl wanted to see all the lamb we had in stock so she could let one choose her. Her parents waited patiently, knowing this is how purchases for her collection were made. Sure enough, one of the lambs made the choice and the sale was processed.

We were happy to get the lambs we had left together so she could make the choice. With forty in her collection she was an important customer. We respect her process as we have seen it from many other collectors, young and old.

The passion of a committed collector is a delight to watch. I am grateful every time I get to see it as it’s a reminder that a sale is more than scanning a barcode and taking payment. It is often part of a bigger thing, something more important to the customer than a few minutes in the shop.

Patience with collectors is vital to winning more business from them.

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Management tip

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