I was impressed by this new counter gum display unit with lighting to draw attention to products. Click on the image for a much larger version. You can see the value of the lighting strips.
One newsagent told me it was delivering a good boost.
I was impressed by this new counter gum display unit with lighting to draw attention to products. Click on the image for a much larger version. You can see the value of the lighting strips.
One newsagent told me it was delivering a good boost.
What a great company Wrigley is! For a basically one product company (chewing gum) they are constantly re inventing them selves with new variations of gum, product launches & promotion. Combined with good retailer support with the allocation of stands, new signage and swapping out of date / slow stock. We have a n always well stocked stand in front of the till sell a lot and make good margin on Wrigleys products.