Customers love cheeky product – they react well in-store and this gives a good vibe to the shop. We are hearing this a bit with the cheekier bags from Hallmark. I heard a customer say I could use a bit of that with a nod of her head to kids in tow. Interactions like this can open to conversations and conversations can lead to sales. It’s why I like having products people talk about. Chatter around and about products drives sales.
We are making the most of these bags and similar cheeky products with them on show so the full message is seen.