One comment I from several suppliers at the newsagency suppler management forums I hosted this week was that newsagents don’t embrace training. While this could be said for some newsagents, I know of plenty who do embrace training. I see it myself with the newsagents who do the free training offered by my newsagency software company.
Take the Cut your magazine bill session scheduled for next week. It has only three spots left. The week later, the Loyalty marketing session is full.
I encourage more newsagent suppliers to host free online training. The engaged newsagents will take it up, learn and benefit. The unengaged will ignore it and, eventually, complain that others are treated differently to them.
To suppliers I’d note: days of dealing with all newsagents the same are over. Newsagents who are more engaged are more valuable to themselves, their employees and their suppliers. This is not about size, it’s active engagement in transforming your newsagency to a brighter future.
Engaged newsagents embrace training and other engagement opportunities from any supplier and all you need for this to be successful is a small pool.