I received a unit of Shaun The Sheep flockstars from Network – timed to connect with the release of the movie. On their own these may do okay. Add to them the Shaun The Sheep merchandise from Jasnor and I can tell a story.
This is an example of opportunities newsagents can leverage, ways we can connect products from multiple suppliers to drive a 1+1+1=4 result.
Promoting products around a movie release can be terrific for driving new traffic as well as driving impulse purchases. Your marketing is easier thanks to hype and marketing for the movie. I saw this with the first Despicable Me movie and more recently with the Paddington Bear movie.
Of course, Frozen is the best example but everyone was in on that. What I like about Shaun The Sheep is that it is not as big and as widely available as Frozen product. This presents us with an opportunity.
I first saw the Shaun The Sheep opportunity last year. This new product from Network arrived at a good time.
if you are not convinced about the appeal of Shaun The Sheep – the brand has 2 million fans of facebook.