The reaction online to the announcement overnight that Zayn Malik has left boy band One Direction is a lesson in knowing your prospective customers.
Younger shoppers are important to the future the newsagency channel and, indeed, all retailers. Attracting them is challenging for our businesses. This is why how the world reacted to the news of Zayn leaving 1D is important. We can learn about these potential shoppers y reading their reactions.
Sure, some responses are over the top but who are we to judge potential customers? Today, we have access to plenty we can sell these customers. Understanding them can help us do this. Their tweets, facebook posts and the like can help us understand them.
See coverage at Mashable (excellent) and SMH.
We could see a magazine sales jump next week if publishers react to the opportunity.