A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Terrific placement of EmpireTV

placementI was thrilled to see EmpireTV co-located with Tv magazines, next to weeklies in the newsagency yesterday. This was a smart move, more than doubling opportunities for eyeballs and browsing. This is the kids of title people will purchase on impulse and not as a destination item.

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