With the latest series of The Walking Dead TV show set to debut in Australia, interest in licenced products is set to increase. We have had this licenced range for a long time and have embraced extensions as they are released. What is fascinating I that the licence appeals to guys and girls of a broad age range. People purchase the products as gifts as well as for their own use, on impulse and as a destination purchase. While getting into it now is late in the day, the opportunity is there for newsagents looking to expand beyond the traditional.